External Opportunities The new consumer is more savvy, health and cost? Conclusion Reed Supermarkets sits in an enviable position of being perceived as high-end and, as such, can charge a premium for it. Other executives suggest implementing an everyday low pricing model in order to tackle, in a more aggressive fashion, the high?
This seems to be a sound strategy in order for the company to capture, in the short? They have done this with a combination of exceptional customer service, a full assortment of both standard and high-end products, including bakeries, meats and seafood. Selective advertising to the right customer in terms of socioeconomic conditions and proximity to their stores should be undertaken and expanded.
Additionally, it would be expected that other discount stores would be reacting aggressively to this strategy. No consensus within management on what strategy to implement for market share growth.
Internal Reed Supermarkets started out as a lower-end retailer, but over the past two decades Reed has moved into the high-end in the supermarket business.
Reed should not focus on trying to compete with the lower-end user, because this could lead to straddling the two segments and they would probably lose on both as a result. The other negative is that a promotion of this kind could alter the perception of Reed being a high-end retailer, which could have a much more significant negative effect.
The Columbus market has remained stable through the recession and outperformed the nation in unemployment rate and population growth. Significant dwindling of customer loyalty. Operations Director Jane Wu offered yet another alternative: They need to focus on their core competency: The company has consistently expanded the chain in the past, with the new stores accomplishing similar results to existing ones.
Finally, we should not discard the introduction of new stores as a strong alternative for increasing sales. How to cite this page Choose cite format: Smaller specials should be offered, but not deep discounts. The first is that customers may poach just those items on deep discount and significantly decrease margins storewide.
Hire Writer Each segment offers different aspects that appeal to customers, but the one characteristic that is common with all is low prices.Reed Supermarkets Essay Reed Supermarkets Case Study Reed Supermarkets: A New Wave of Competitors *Exhibits discussed in the following report refer to the exhibits in the Reed Supermarkets Case Study.
Reed Supermarkets: A New Wave of Competitor Introduction &. Reed Supermarkets. Spring Meredith Collins faces the problem of choosing the most appropriate marketing strategy for Reed Supermarkets to implement so that the company increases its market share in the Columbus, OH market from 14% in to a target of 16% in Reed Supermarkets: a New Wave of Competitors Essay Words | 5 Pages MBAD ‐U90 Reed Supermarkets Spring Meredith Collins faces the problem of choosing the most appropriate marketing strategy for Reed Supermarkets to implement so that the company increases its market share in the Columbus, OH market from 14% in to a target of 16% in Dec 08, · Get access to Reed Supermarkets a New Wave Of Competitors Essays only from Anti Essays.
Listed Results 1 - Get studying today and get the grades you. Case Analysis: Reed Supermarkets: A New Wave of Competitor Introduction & Problem Definition This case involves a mid-sized, regional grocery store chain called Reed Supermarkets.
Reed has retail stores, two regional distribution centers and 21, employees in five states in. Reed Supermarket is a high-end supermarket chain with operations in several Midwestern states. Its mission is to provide customers high quality and affordable products and services.
The key stakeholders of the business are Jack Morrissey – CEO, Meredith Collins – Vice President of Marketing, the management team, customers, and competitors%(29).Download