If dry ice aboard were Stars Market, of course it was worth to invest in; if dry ice was a Question Marks market, risk was much higher.
It was right as director aware substitute Ice fili assignment and lower switching cost of Buyers can threat ice-cream business. Russia has a huge area, which may grow some specific type of plant that cannot find in other countries.
Technological 1 Newly imported equipment. Strategic Positioning Model — refer to appendices on p. In longer term, get enough resources to develop its own brand, or fully takeover an existing substitute company. Ice-Fili had to prove its value. However, in a long term, Lakomka needs to sustain its life if old generation dies.
Those local plant and fruit could turn into local ingredients to make a unique ice-cream that could be found in Russia only. It is not worth to save 0. Question 2 Resources— refer to appendices on p.
Under Capabilities 1 Valuable Despite that is devaluation in Russian Rubles, which is a great opportunity to enter ice cream market in Russia in lower cost. It is inexpensive to set, and easy to attract some visitors to visit theme park.
High Suppliers Power remained.
Threat of entry Ice-Fili improved some sufficiency that raised the bar barriers of entry from below: Staging- Based on priority of financial resources inflow and outflow of time sequence as follows: Ice-cream industries invested newly imported equipment to enhance infrastructure.
Substitutes High Threat Soft drinks, beers, chocolate, confectionaries were rising but ice-cream declined by 3. Supplier High Threat Imported ingredients were more expensive; National suppliers had more supplier power, price of ingredient were more expensive Buyer High Threat 1 Customers had different ice-cream products!
Yet to count substitute goods. That let buyer to have more choice was creating far less sufficiency on cost control. For a market entrant, the barrier of entry is low because customers were not sticking to a particular ice cream brand and reject the others. That was why regional ice cream market enjoyed growth.
Invest substitute products- E. Supplier Power 1 Ice-Fili kept suppliers only. Forward Integration- Set up own small distribution warehouses across geographical market locations, hire few employees in each location.
Porter 5 Forces — refer to appendices on p. It runs several tasks: To tackle significant 5.
If not a Star Market, Ice-Fili should not invest. Under poor financial position insimply should focus traditional intangible brand Lakomka and other most profitable ice-cream!
Vehicles- Acquisition Backward integration- To save storage cost of ingredients, could pay suppliers slightly more by delivering on time for production.Education Index Ice Fili Harvard Case.
Ice Fili Harvard Case words 6 pages. Show More ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in ? The main data about the attractiveness of this market are: Ice Fili Assignment words | 25 pages Christian Vögtlin A Strategic Case Analysis of Ice-Fili Seminar paper.
Ice Fili Harvard Case Words | 6 Pages. ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in ? The main data about the attractiveness of this market are: The consumption is about 6 times lower than in France, Canada, US because of a different mode of consumption.
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Press BUY button to. Ice-Fili Analysis. time winner of the “Product of the Year” category, Ice-Fili, is the top ice cream producer in Russia. Recently, the company is experiencing tough competition by Nestlé and regional ice cream producers.
1 - Ice Fili introduction. How structurally attractive is the Russian ice cream market? How is it likely to evolve? Analyzing from using five force model we can conclude that the structurally attractiveness of Russian ice cream market is quite low due to several reasons. Firstly, the crisis in had greatly reduced the consumption.
Ice Fili are Russia’s top ice cream producer so one could forgive Shamanov for being in a position of self-assurance having maintained a leading % share of the Russian ice cream market, arguably, against the odds considering international competition and economic circumstance.Download